2012 Greater Milwaukee Auto Show

Three Ride & Drives in One!  Auto show attendees will have a chance to sit behind the wheel and get a real feel for the performance and handling of several vehicles from Chevrolet, Buick and GMC.  Drivers must be at least 21 and show a valid driver's license and passengers must be at least 8-years-old.

Hours of Operation:
Saturday, February 25        10 a.m. - 5 p.m.*

Sunday, February 26          10 a.m. - 5 p.m.*
Friday, March 2                    1 p.m. - 5 p.m.*        
Saturday, March 3              10 a.m. - 5 p.m.*
Sunday, March 4                10 a.m. - 5 p.m.*
*Registration closes 30-60 minutes before the end of the event to ensure all who register can drive.

Ride & Drive Vehicles: (subject to change)
Chevrolet: Camaro, Cruze, Equinox, Malibu, Silverado, Traverse, Volt, Sonic
Buick: Regal, LaCrosse, Enclave, Verano
GMC: Terrain, Acadia, Sierra

Test drive the hottest sellers from Chrysler, Jeep®, Dodge, Ram and FIAT at The Chrysler Drive … and you’ll discover why vehicles like the Chrysler 200, Jeep® Compass, Dodge Charger, Ram 1500 and FIAT 500 are causing so much excitement.  It’s the ultimate auto show experience, and there’s no hassle, no pressure and no additional charge.  Vehicles are subject to change and restrictions apply.  Visit the auto show display for registration and driving details.

Hours of Operation:
Saturday, February 25        10 a.m. - 5 p.m.

Sunday, February 26          10 a.m. - 5 p.m.
Friday, March 2                  1 p.m. - 5:30 p.m.    
Saturday, March 3              10 a.m. - 5 p.m.
Sunday, March 4                10 a.m. - 5 p.m.

Ride & Drive Vehicles: (Vehicles subject to change)
Chrysler 200, Chrysler 300, Chrysler Town & Country
Jeep® Compass, Jeep® Grand Cherokee, Jeep® Wrangler
Dodge Challenger, Dodge Charger, Dodge Durango, Dodge Journey
Ram 1500
FIAT 500

Take a spin in several all-new vehicles from Subaru, right at the show.

Hours of Operation: 

Saturdays                   10 a.m. – 9:30 p.m.
Sundays                     10 a.m. – 5:30 p.m.
Monday – Thursday       3 p.m. – 8:30 p.m.
Friday                          1 p.m. – 8:30 p.m.

Ride & Drive Vehicles: (subject to change)
Impreza Limited Sedan
Impreza Premium 5-Door
Outback Limited
Forester Premium
Legacy 2.5i

Check out the pre-production models that are sure to steal the spotlight at this year's show.  These vehicles provide a glimpse of what is around the corner in automotive design and technology.  Vehicles are subject to change and are displayed at the sole discretion of the manufacturer.

Come see a collection of high-end exotic vehicles from Maserati, courtesy of International Autos.

Check out some of the most recognizable vehicles from blockbuster movies to hit TV shows located in the ADAMM Showcase, courtesy of the Volo Auto Museum.  You have to see it to believe it!  Vehicles are subject to change and are displayed at the sole discretion of the Museum.  All images provided are courtesy of the Volo Auto Museum.

Take a trip back in time with a unique display of rare antique gas pumps and auto related memorabilia dating from the early 1900s through the 1960s.  Also, reminisce with a display of vintage vehicles ranging from the 1900s to the 1970s, chosen through an online competition by readers of JSonline, the Milwaukee Journal Sentinel and CarSoup.com.  Vehicle entries were received from collectors throughout Southeast Wisconsin.

Milwaukee’s finest classic car event displaying a few vintage vehicles from the 1900s through the 1970s, courtesy of The Milwaukee Masterpiece.

The Bucket List is a 2007 Warner Brothers comedy-drama film directed by Rob Reiner, starring Academy Award-winners Jack Nicholson and Morgan Freeman.  The main plot follows two terminally ill men (Nicholson and Freeman) on their road trip with a wish list of things to do before they "kick the bucket."  The filming of The Bucket List required 3 tribute 1965 Shelby GT-350 vehicles and several 1970 Dodge Challengers for the infamous race scenes filmed at the California Speedway.  One of the Shelby’s was destroyed during filming.  This is the car that was driven by Morgan Freeman and a stuntman during the race and crash scenes of the movie.  It was built by Ghostlight Industries in Hollywood.

Whether you were born to be wild or mild makes no difference at the Harley-Davidson Museum, located in downtown Milwaukee.  You’ll get a glimpse of American culture and history like you’ve never seen it before.  Stop by the display at the Greater Milwaukee Auto Show to learn more about how four young men from Milwaukee’s west side built a worldwide phenomenon.  For the whole story, visit the Harley-Davidson Museum. www.h-dmuseum.com

World War II Sit-on Bike – The military WLA motorcycle was the workhorse of World War II, including bikes sold to the U.S. Allies Russia and England.  WLAs were typically used in escort and courier duty.  Almost 70,000 units were built for the war effort.


Captain America® Movie Bike – True to the original comic book, the 2011 blockbuster hit movie Captain America: The First Avenger, Captain America® vanquished the evil Hydra forces using a military Harley-Davidson motorcycle.  But don’t let this bike fool you.  To meet the rigors of the movies stunts, a 2008 Cross Bones model was highly modified to resemble a WLA.

Girls Night Out, sponsored by ADAMM
This special evening includes:


Fashion Show
Brought to you by the Shops at East Towne Square

Faye’s • Allure Intimate Apparel • Gossip • Spoke Men's Boutique
Goody Two Shooz

Dance Demonstrations by Danceworks of Wisconsin

Zumba Fitness Party by The Wisconsin Athletic Club



PLUS, makeup counters, a goodie bag and the chance to win a Pandora bracelet.


Tickets are $15.00 and include admission to both the Greater Milwaukee Auto Show and the Girls Night Out Lounge.


$6.00 of every Girls Night Out ticket sold will be donated to the Southeast Wisconsin Affiliate of the Susan G. Komen for the Cure®.  Tickets can be purchased online and at the auto show on Wednesday, February 29.

Brew City Wrestling brings a fun for all ages LIVE! professional wrestling show on Saturday, March 3 to the Greater Milwaukee Auto Show with a 7 p.m. bell time.  Brew City Wrestling is not a journey, it's a destination.

Standing more than eight feet high, the Comic-Bot, King Robota, will entertain showgoers with his quick wit, dancing and musical talents on Saturday, March 3 with performances between 12 noon and 7 p.m. & Sunday, March 4 with performances between 12 noon and 5 p.m.  Attendees are not guaranteed to see character during advertised hours.

Explore several hybrid and non-hybrid models rated 40+ MPG highway to spend less at the fuel pump.  Manufacturers featuring these vehicles will be highlighted by a 40+ MPG Club logo along the main aisle.  These vehicles can be found in the following displays: Audi, Ford, Chevrolet, Honda, Hyundai, Kia, Lexus, Lincoln, Nissan, Toyota and Volkswagen.

The UW-Milwaukee Baja SAE (Society of Automotive Engineers) Team is an 
organization that competes in the Baja SAE series, a collegiate design competition.  They design, build, and race a prototype, single seat, off road vehicle.  They invite you to stop by their booth to learn more about their organization.

During all show hours, be sure to check out the FREE Sony Digital Link Sound System (DSP) Demonstration at the auto show.  This system enables the consumer to achieve the sound quality of a premium audio option at a more affordable price, by digitally enhancing the factory-installed stereo system.  It includes a DSP Master Unit, Class-D Mono Block Amp, 12" Box Subwoofer, remote control and cell phone cradle.  Experience the difference for yourself!

The American Lung Association has been leading the fight for healthy air for more than 20 years.  We strive to spread awareness of regional air quality issues, promote activities to reduce air pollution and encourage decision-making that incorporates air quality considerations.  The American Lung Association of the Upper Midwest is a national leader in improving outdoor air quality through the promotion of cleaner-burning fuels such as E 85 and biodiesel.  Our Clean Air Choice™ exhibit will provide consumers with information on how choosing cleaner fuels and vehicle technologies can improve outdoor air quality and health.  See more at CleanAirChoice.org.

All children 12 and under are admitted FREE when accompanied by a paying adult.

Stop by the auto show on Sunday, March 4 between 1 p.m. and 5 p.m. to get your face painted.

Stop by the auto show on Sunday, March 4 between 1 p.m. and 5 p.m. to receive a balloon animal.

Receive a FREE one-year subscription to Motor Trend Magazine with each online ticket order or box office purchase, sponsored by ADAMM. (a $12 value)