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Auto Expo 2008 -
Long Island Auto Show


Auto Expo - Long Island Auto Show

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Contact:  Shaun Foley
Motor Trend Auto Shows
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AMERICAN SUZUKI INVIGORATES CONSUMERS' "WAY OF LIFE"
AT AUTO EXPO 2008 - THE LONG ISLAND AUTO SHOW


“Blizzard” Grand Vitara Concept Adds Dose of Exhilaration to any Weekend

UNIONDALE, N.Y. - (September 24, 2007) To explore the viability of alternative accessory packages for consumers, American Suzuki Motor Corporation (ASMC) has developed several vehicles to illustrate how its products play an integral part in consumers' lifestyles. The "Suzuki Live Series" concept vehicles, including the Blizzard Grand Vitara concept showcased at the Auto Expo 2008 - The Long Island Auto Show, personify Suzuki's recently introduced "Way of Life" brand campaign, as each vehicle has been specially designed for life enthusiasts, adventurers and thrill-seekers.

The Blizzard Grand Vitara concept is designed to fulfill the needs of people with active lifestyles focused on snow sports. With a 2.7-liter turbocharged Suzuki engine, full-time four-mode four-wheel drive system and wide grip studded snow tires, the Blizzard is equipped to handle just about any road condition. The Grand Vitara concept offers a dockable iPod station, an in-car video and gaming system and in-car Internet access, allowing passengers to check snow conditions on the way to the mountain. In the rear, the vehicle offers chairlift-style seating for getting ready for the slopes and removing and drying gear afterwards. The Blizzard is equipped with built-in glove and boot warmers and ventilated wet gear storage in the rear cargo area. This unique concept also features a custom roof rack system with enclosed, backlit snowboard pods and a television camera to let the driver keep an eye on the snow equipment.

While many concept vehicles never go into production, manufacturers commonly use them to gauge consumer reaction and test new products, design elements or technology. The feedback is then incorporated into current or future production models.

The Long Island Auto Show is presented by Newsday and produced by International Automotive Showcase in conjunction with Motor Trend Auto Shows, Inc. The auto show will be open to the public Thursday, October 18 through Sunday, October 21 at the Nassau Veterans Memorial Coliseum, located at 1255 Hempstead Turnpike in Uniondale, New York. Show hours are Thursday and Friday, 5 p.m. to 10 p.m., Saturday, 11 a.m. to 10 p.m. and Sunday, 11 a.m. to 6 p.m. Admission is $10.00 for adults, $6.00 for senior citizens (62 and older) and children (ages 4 through 11) and free for children age three and younger. Additional information and discount coupons are available while supplies last at participating Jiffy Lube® locations and at the official auto show web site, www.AutoExpo.com.

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